How a Press Release Can Generate Traffic to Your Site

By Pam D Jones

What types of resources or tools are you using to drive traffic to your online business? What type of audience frequent your website - i.e. are they your right target audience for your business? When these visitors arrive at your website, do you know exactly what they're looking for? How can you increase your site's traffic?

Press releases are an awesome marketing tool for businesses of all sizes. If used effectively, it can generate traffic to your website, target the right audience, and inform them what they can expect from your site prior to visiting.

All you need to do is know how to present the information readers are looking for in a way that interests them and makes them want to share your press releases with others.

What is a Press Release?

A press or news release is a marketing tool that's frequently used by both new and established companies. It's a powerful resource in helping customers spread the word about their services and products; thus, creating their brand with industry insiders and consumers.

Given that most websites rely on web traffic in order to create revenue, having a well-written news release can be like a magnet for a business. If created in an effective manner, your site will not only receive repeat customers, but also new readers on a frequent basis.

Without frequent traffic, a website won't thrive; making it impossible to compete with its online competitors. In other words, frequent traffic is a definite must in order to have online success.

How Does a News Release Work?

Being that a press release is an announcement, it's most effective when it's distributed frequently, keeping the company's target audience current on new (and newsworthy) announcements. Furthermore, a press release can help companies reach a wider audience when distributed frequently.

Granted, most companies have blogs to keep their customers up-to-date on their events. However, a news release differs because it links back to your website (a great link building strategy) and again, provides the opportunity to expand your audience - thanks to news release distribution services such PR Web.

Conclusion

Having a website is important these days. It's hard for a business to actually be found and more so, successful without having an online presence.

With this being the new reality of business, take the value of this importance and direct people to your site with a customized, well-written news release. It's highly essential that you do.

This article represents Pamela's knowledge as a press release writer. To hire her to write your next press release, visithttp://www.discountpressreleases.com.